“Good-looking things tend to work better.”
And it is not just my saying. A large amount of academic research has demonstrated this. A group of Japanese scholars designed two identical ATM machines, except for their design aesthetics. Almost all participants reported that the good-looking one was much easier and pleasant to use. That is why UX and UI must always go hand in hand. It’s wrong to only care about the aesthetics but it’s even more wrong to ignore it. If the digital product is ugly-looking, it creates tension or even agitation in its use, which amplified every single tiny issue it has. In other words, good-looking products make people happy, which in turn influences their overall digital experiences.