In the competitive landscape of today’s markets, understanding the true value of your product to your customers is essential. One effective method to gauge this value is through the concept of the “Product Involvement Level” (PIL). PIL is a measure that assesses your customers’ willingness to engage with and commit to your product. It signifies two critical aspects of customer satisfaction: their enjoyment of your product and their intention to continue using it in the future.
To create a product that not only attracts users but also keeps them engaged and loyal, you need to delve into several fundamental questions:
- Why should users download your product?
Clearly communicate the unique value proposition of your product.
Highlight how it addresses specific user needs or pain points.
- Can users easily find what they’re looking for within your app?
User-friendly navigation and a well-structured interface are crucial.
Ensure that your product offers a seamless and efficient user experience.
- What motivates users to keep using your product?
Identify the features, benefits, or content that consistently captivate users.
Continuously innovate and improve your product to maintain user interest.
Answering these questions is integral to enhancing your PIL. By addressing them, you’re essentially responding to the very queries your users may pose as they interact with your product.
When you decide to make your app available on an App Store, it’s important to consider key metrics that can help you assess the PIL:
- Daily Active Users (DAU) and Monthly Active Users (MAU):
DAU and MAU numbers provide insights into the current success of your app.
They reveal how many users are actively engaging with your product on a daily and monthly basis.
- DAU to MAU Ratio:
The DAU to MAU ratio is a critical indicator of user retention.
If this ratio is 20% or higher, it indicates exceptional user stickiness, meaning a significant portion of your monthly users return daily.
- App Retention Rate:
Your app’s retention rate tells you whether you’re retaining or losing users over time.
A declining retention rate is a red flag, signaling the need for immediate action to improve your product’s appeal and user experience.
In conclusion, understanding and measuring the Product Involvement Level (PIL) is a powerful tool for assessing your product’s value to customers. By asking and answering key questions about your product’s appeal and user experience, and by monitoring relevant metrics, you can enhance your product’s ability to not only attract users but also keep them engaged and loyal over time.