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WTMC: a New York based Travel Management Company
Don’t forget to check out the website on a big screen to see how every animation transitions on your MOUSE SCROLL! You don’t want to miss out this one!
Section One
G to W Transition
The old school model followed across the ‘G’lobe with respect to the new age, modern ‘W’ model & how the transition flows. First, all the buildings & other objects were illustrated, after a lot of prototypes & iterations the final transition was coded in using SVG animation.
Building Illustrations
Section Two
The True Global Platform
This illustration & animation explains the inner working of the truly global platform. How these different parts of the world seamlessly integrate with the singular tech platform, & how data flows between them.
Section Three
Office Illustrations
All these illustrations were used across the brand to describe the process, from Front to Mid to Back office, along with the impact of Automation & Multitasking. These were used on every client related documents, pitch decks, invoices, website & practically everywhere needed!
Section Four
Icons for Various Departments
From top left: Sales, Finance, Admin/Infrastructure, Design, Development, Quality Control, TMC Services
Section Five
Careers Page Illustration
Illustration following the brand guidelines, showing an escalated growth, & how important it is. At W personal growth is at utmost priority. One of the most important brand values.
Section Six
Modes of Transport
Air, Water, Road & Rail. All the modes of transport were shown via these illustrations. W being a travel giant, needs these illustrations in practically every brand communication collateral, from website to Pitch decks, everything!
Section Seven
Navigation Concepts
More than 15 navigation concepts were created to depict various parts of the visual narrative that the website shows. The waterfall navigation as shown here, drop-fills the tube with letter signifying the respective sections, as the user scrolls through them
Section Eight
Industry Relations
WTMC’s Industry Relations are phenomenal. They’ve covered almost all the brands in the world for Air, Hotel, Ground & Rail. We decided to create a globe with the logos of all these brands & arrange with respect to colours, which gave rise to this OCD satisfying piece of artwork.
