Why choose designers instead of using those website builders? I understand many of you may have this doubt and let me explain some of the reasons why they won’t fully replace the roles of designers.

  1. Website builders lack customization. Although there are lots of templates to choose from, there are still lots of functions that are crucial to your business but are not available from these templates.
  2. It lacks the flexibility to test and iterate. These website builders start out as high-fidelity products, which makes it hard to test out different ideas for your business as it is too time-consuming for a remake. Designers, on the other hand, have lots of tools to utilize, such as paper sketches, low and high-fidelity prototypes.
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